Entry 01 The story, role by role 6 entries / 2012 → present
No career pivot. Just the same operator, upgraded.
Supplements out of a basement.
No brand, no budget — just hustle and gym-owner relationships. I landed the Mutant exclusive, became #1 in Canada, and exited.
Exited
Zero dollars. Zero connections. A laptop in a basement.
Sixty days later: $30K MRR. I scaled it, sold it, moved on.
Sold
Market analysis at the height of crypto mania.
I wrote for 100K+ subscribers; 4M+ people read the work. It taught me that markets are stories people tell themselves.
400+ merchants, full-cycle sales.
Every day was a masterclass in reading rooms, managing egos, and finding the real decision-maker behind the title.
First real leadership role.
I built the playbook beside the founders, learned how big deals actually move, and turned GTM strategy into practical operating rhythm.
Third employee. No playbook, no pipeline.
Just an AI tool for online sellers and a hunch. I built GTM from zero and cracked LATAM expansion.