Founder at Expand Your Roots
Supplements out of a basement. No brand, no budget, just hustle and gym-owner relationships. Landed the Mutant exclusive. Became #1 in Canada and exited.
The Story
From basement builder to enterprise GTM and AI products.
This page carries the actual operating history: two early exits, crypto market analysis, commerce sales, sales leadership, founding AE work, and the current AI and Shopify app lane.
Founder at Zero-Value Inc
Zero dollars. Zero connections. Just a laptop in a basement. 60 days later: $30K MRR. Scaled it, sold it, moved on.
Senior Financial Analyst at eToro
Wrote market analysis for 100K+ subscribers at the height of crypto mania. 4M+ people read the work. Learned that markets are stories people tell themselves.
Account Executive at Bold Commerce
Managed 400+ merchants in full-cycle sales. Every day was a masterclass in reading rooms, managing egos, and finding the real decision-makers behind titles.
Head of Sales at Avex Designs
First real leadership role. Built the playbook beside founders, learned how big deals actually move, and turned GTM strategy into practical operating rhythm.
Founding AE at Yofi AI
Joined as the third employee. No playbook, no pipeline, just an AI tool for online sellers and a hunch. Built GTM from zero and cracked LATAM expansion.
Career receipts
The numbers that still anchor the story.
10+ years in the game
2 founding AE roles
$3M+ revenue generated
2 successful exits
400+ merchant accounts
4M+ market-analysis reach