Entry 01Receipts. The literal kind.2 closed / verified
Most product ideas die between the deck and the roadmap. Mine get a verdict.
Every idea that crosses this bench ends one of four ways: kill it, refine it, pilot it, or productize it. Two made it all the way to the exit column. The rest of the book is open and running — that's what the ledger below is for.
the receipt prints once. everything on it is real.
ENTRY-02
Entry 02On the bench right now8 open / 2 closed · updated 2026-07
Every artifact owns one surface.
Eight active product experiments and two closed ventures
Entry 03Hire the lab. Work with the operator.3 protocols
The same bench, applied to your problem.
Agencies have client opportunities they cannot productize. SaaS teams have ideas stuck behind engineering priorities. Operators know where the workflow breaks. I frame the problem, build a focused surface, test the signal, and hand back a next-step decision.