PROTOCOL — PROTO-04

Give your clients more than strategy decks.

Best for agencies that already sell strategy, creative, growth, retention, or commerce work and want to add a product layer without hiring a full product team.

Build Client Tools See Prototype Sprint

PROTO-04-SPEC

Entry 01 Spec sheet Agency R&D

The spec, on one sheet.

A short scoping pass, then something testable. Here is who the protocol is for, what comes out, and how the run ends. Every run ends the same way the bench does: with a verdict.

Protocol	PROTO-04 — Agency R&D
Best for	Growth agencies · Retention agencies · Shopify and commerce agencies · RevOps and GTM consultants
Output	Client dashboards · Reporting assistants · AI support tools · Campaign planning tools · Customer portals
Decision	Kill it, refine it, pilot it, or productize it — logged either way

the artifact is the deliverable. the deck is not.

PROTO-04-02

Entry 02 Why agencies buy this 4 items

Why agencies buy this

Product artifacts increase account value, improve retention, and move the relationship from recommendation to implementation.

Internal account tools Sales enablement tools Content systems Data cleanup workflows

PROTO-04-XREF

Entry 03 Cross-reference — other protocols 6 on file

Pick the protocol that matches the decision you need.

LAB-HIRE App R&D Studio The lab, for hire RUN → PROTO-IDX Services Every protocol, indexed RUN → PROTO-01 Prototype Sprint Idea → working app surface RUN → PROTO-02 Market Validation Buyer pull, not compliments RUN → PROTO-05 SaaS Prototypes Roadmap bet → tested proof RUN → PROTO-03 Operator Tools Broken workflow → useful software RUN →

Build Client Tools