I've always been drawn to understanding how things work from the ground up. My journey began in the most literal sense – as a forklift operator and tower rigger, scaling cell towers at heights where most wouldn't dare look down.
There's something profound about starting at the base level of infrastructure that shapes our connected world.
Those early days taught me an invaluable lesson: whether you're 200 feet in the air changing signal lights or analyzing market patterns, success comes from understanding the fundamentals and having the courage to take calculated risks.
The transition to finance wasn't a typical career path. But that's the thing about opportunity – it rarely announces itself through conventional channels. When eToro was looking for someone who could bridge the gap between traditional markets and the emerging crypto space, I saw my chance.
Becoming Canada's first Bitcoin analyst wasn't just a job title – it was a front-row seat to watching technology reshape the financial landscape.
Leading market analysis during Bitcoin's historic rise from $200 to $20,000, I developed a unique perspective on how emerging technologies can create exponential value.
This period crystallized my understanding of market psychology and the importance of timing in any significant venture.
My time at Bold Commerce as a founding sales team member opened new horizons. Enterprise sales taught me that behind every major business decision is a human element – fears to address, aspirations to understand, and trust to build.
What drives me now is the intersection of eCommerce, digital identity, and gaming communities.
Each venture, from scaling Expand Your Roots to Canada's leading online vitamin retailer to building a 10,000-strong gaming community, has reinforced a crucial insight: technology is just the enabler. The real magic happens when you understand the human behaviors and market dynamics at play.
The Pivot: Finance & Technology
- Became Canada's first Bitcoin analyst at eToro during crypto's emergence
- Led market analysis during Bitcoin's rise from $200 to $20,000
- Earned CFA Level 1, bringing traditional finance rigor to emerging markets
Building & Scaling
- Founding sales team member at Bold Commerce
- Built Zero-Value from concept to execution
- Scaled Expand Your Roots to become Canada's leading online vitamin retailer
Technology isn't the differentiator—understanding human behavior is.
Current Focus:
- Strategic Advisory: Helping eCommerce agencies and SaaS companies optimize their Marketing & Go-To-Market strategies
- Expert Consulting: Delivering market intelligence through GLG and Tegus networks as a trusted eCommerce and digital growth consultant
- Product Innovation: Developing a next-generation loyalty points platform on Shopify, focused on enhancing customer retention and lifetime value
The Next Chapter
If you're navigating this space or curious about where these trends are heading, let's connect. The best opportunities often start with a conversation.
